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Colorful Standard, the sustainable, timeless and megatrendy brand from Denmark: We love colors and we love simplicity.There is nothing like a perfectly fitting t-shirt or hoodie, durable and made from high quality organic cotton. We're also not very interested in seasons or trends. We're more into timeless classics that will most likely never go out of style. The clothes will last a long time. They are sustainable, colorful and uncomplicated. Our uncomplicated pieces are made from 100% organic cotton, i.e. cotton that is grown without genetically modified seeds. On top of that, they are made by hardworking people who are treated like humans - the way it should be. That means fair wages, no discrimination and freely chosen employment.